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As spring emerges and the gloom of winter is tucked away, the increase in quality online gambling websites and traffic on the internet is increasing. The NCAA Basketball Tournament, a three week spectacle that hits even the most casual American sports fan by storm, begins this week, and quality online gambling websites are looking to take advantage. Online gambling was a $12 Billion dollar industry last year, and as new gamblers hit the Internet, the importance of quality online gambling sites and keeping a competitive advantage to gain market share and retain customer loyalty is the number one priority. This year, for example, Americans bet more than $500 million dollars online on the Pittsburgh Steelers and Seattle Seahawks Super Bowl game alone, an increase of over 12% from last year’s game, and more than 5 times the amount that was bet at land casinos in Nevada. This influx of online rather than offline gambling has forced quality online gambling and standards to improve across the board. The NCAA Tournament provides a perfect tie-in for sites to improve their quality online gambling promotions and contests. Americans wagered nearly $6 Billion dollars online in 2005, about 4 times as much as they wagered in 2001 ($1.5 Billion). With bigger bets and more bettors, quality online gambling – through improved sites and contests, is now an industry standard.
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